Monday, 5 September 2016
Sunday, 4 September 2016
Youtube
The use of Youtube in the distribution and consumption of music videos has greatly increased over recent years. Due to it being so accessible and easy to use, as well as it having a wide range of choice and being free, it has quickly become the most popular way for an audience to view a music video. It also attracts an audience as it provides a way to give feedback on the video and inform the artist as to whether they like or dislike the music or video through the comments and likes/dislikes. This entices people as they can provide their own opinion and debate with others about their ideas.
An example of this is on DNCE's 'Cake by the Ocean'.
The video has a mix of good and bad reviews in the comments section, however the overall view is that it is a good song and music video, which can be seen from the likes/ dislikes, with the likes being 1,250,000+ compared to the dislikes being 40,000+. These views are reflected in the chart rating, with the song once being in the top 5.
The use of the comments section helps Youtube as it shows they are providing a platform to which an audience can communicate with other audience members and the artists themselves, however it can make or break an individual video as bad comments will discourage people from enjoying the music video, or point out mistakes that may have been created in the production by highlighting certain times during the video that other audience members should specifically look out for errors in.
As an institution Youtube is very successful, with over a billion users accessing the site daily. This then reflects into the huge amount of people that subscribe to music channels, such as Vevo. Vevo is one of the most popular music channels that release official music videos for all types of music, although it is predominantly pop music on their channel. They boast an impressive 1,059,700,000+ subscriber count and over 523,754,380,000+ views, showing that Youtube is now one of the most successful places for a music video.
An example of this is on DNCE's 'Cake by the Ocean'.
The video has a mix of good and bad reviews in the comments section, however the overall view is that it is a good song and music video, which can be seen from the likes/ dislikes, with the likes being 1,250,000+ compared to the dislikes being 40,000+. These views are reflected in the chart rating, with the song once being in the top 5.
The use of the comments section helps Youtube as it shows they are providing a platform to which an audience can communicate with other audience members and the artists themselves, however it can make or break an individual video as bad comments will discourage people from enjoying the music video, or point out mistakes that may have been created in the production by highlighting certain times during the video that other audience members should specifically look out for errors in.
As an institution Youtube is very successful, with over a billion users accessing the site daily. This then reflects into the huge amount of people that subscribe to music channels, such as Vevo. Vevo is one of the most popular music channels that release official music videos for all types of music, although it is predominantly pop music on their channel. They boast an impressive 1,059,700,000+ subscriber count and over 523,754,380,000+ views, showing that Youtube is now one of the most successful places for a music video.
Friday, 2 September 2016
Goodwin
Andrew Goodwin had a theory that there are many different types of music video, the main three being performance, narrative and concept. Other styles include animation and combined styles. His theory said that all music videos fit into one of these styles.
A performance music video is where the video shows the artist or band performing their music to an audience, as if they were at a concert. This can be sourced from an actual concert. An artist may use this type of music video as it is the cheapest and easiest to produce, with no money being spent on multiple locations or costumes, or even actors/dancers. An example of this is Bon Jovi's 'You Give Love', where the video is taken at a gig, and singing is then occasionally directed into camera which helps keep the audiences attention.
A narrative music video is where a story is created that weaves around the lyrics of the song. These are more expensive due to having to pay for costumes, props and set. Typically there are also a number of actors involved, and occasionally the artists themselves are featured in the video. An example of this is The All American Rejects's 'Gives You Hell', where the video is centered around the members of the band arguing with their neighbor due to the two houses having people with different personalities.
A concept music video is created to show an idea or a concept that is quite often obscure and not true to real life, rather being relatable to real life. Due these videos being slightly odd in a sense, it interests the audience and draws them in. An example of this is Fall Out Boy's 'Sugar, We're Going Down'. In the video, the boy it s centered around is presented as different from the use of antlers, which he is shown to be resentful of as people treat him badly because of them. No-one actually has antlers which shows that this is concept instead of narrative as it is addressing an issue instead of just portraying a story.
A performance music video is where the video shows the artist or band performing their music to an audience, as if they were at a concert. This can be sourced from an actual concert. An artist may use this type of music video as it is the cheapest and easiest to produce, with no money being spent on multiple locations or costumes, or even actors/dancers. An example of this is Bon Jovi's 'You Give Love', where the video is taken at a gig, and singing is then occasionally directed into camera which helps keep the audiences attention.
A narrative music video is where a story is created that weaves around the lyrics of the song. These are more expensive due to having to pay for costumes, props and set. Typically there are also a number of actors involved, and occasionally the artists themselves are featured in the video. An example of this is The All American Rejects's 'Gives You Hell', where the video is centered around the members of the band arguing with their neighbor due to the two houses having people with different personalities.
A concept music video is created to show an idea or a concept that is quite often obscure and not true to real life, rather being relatable to real life. Due these videos being slightly odd in a sense, it interests the audience and draws them in. An example of this is Fall Out Boy's 'Sugar, We're Going Down'. In the video, the boy it s centered around is presented as different from the use of antlers, which he is shown to be resentful of as people treat him badly because of them. No-one actually has antlers which shows that this is concept instead of narrative as it is addressing an issue instead of just portraying a story.
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